my name’s niall smith. i’m a multi-disciplined creative based in both south london and kent.

i studied ba journalism at kingston university and graduated in 2021. during my time in academia, i founded the award-winning and sold-out print (and digital) magazine, the culture crypt.

immersing myself in copywriting, public relations, creative direction, project management, media law, marketing, campaigns and editorial practices—i've used these skills to secure roles across the creative spectrum, both in london and internationally.

with credits across apple, dazed magazine, the fashion brand spencer badu, nme, and partnership work with size?, 0207 def jam records, f1 moneygram haas, and lucozade—i could be the missing link your project needs.

in 2024, i was shortlisted by adidas uk and guap magazine for their blacklist 2024—a 30 under 30 list celebrating top black creatives and professionals as leading cultural figures.

i’m currently available for work opportunities.