my name’s niall smith. i’m a multi-disciplined creative based in south london.

i studied ba journalism at kingston university and graduated in 2021. equally, i co-produced the award-winning and sold-out print for the culture crypt, an adored music and culture magazine.

immersing myself in copywriting, public relations, creative direction, project management, media law, marketing, campaigns and editorial practices—i've used these skills to secure roles across the creative spectrum, both in london and internationally.

i've guest lectured and provided creative consultancy, with credits and bylines across apple, dazed, dj mag, complex uk, the fashion brand spencer badu, nme, and partnership work with size?, 0207 def jam, and lucozade.

in 2024, i was shortlisted by adidas uk and guap magazine for their blacklist 2024—a 30 under 30 list celebrating top black creatives and professionals as leading cultural figures.

i’m currently available for work opportunities.